战略管理英文版最新版教学ppt课件第1章.pptxVIP

What Is Strategy and Why Is It Important? Part 1 Strategy Analysis1-2 1-3LO 1-1 Define competitive advantage, sustainable competitive advantage, competitive disadvantage, and competitive parity.LO 1-2 Define strategy and explain its role in a firm’s quest for competitive advantage.LO 1-3 Explain the role of firm effects and industry effects in determining firm performance.LO 1-4 Describe the role of corporate, business, and functional managers in strategy formulation and implementation.LO 1-5 Outline how business models put strategy into action.LO 1-6 Describe and assess the opportunities and