数据分析acxiom连接业务变革者.pdfVIP

D onnectivity: The Business Transformer Narelle Hicks - Managing Director, Acxiom Southeast Asia ad tech , April 2015 Data Explosion…More Data Silos 2 What Set Market Leaders Apart? The ability to build better Business Data Connection with partners customers. 3 Not All Data Is Created Equal… If there is hing you use, use your own data. 4 Marketing In Inte of Things (IoT) Era “30% rease YOY from 2014 to 2015 with 4.9 billion connected th