乡村振兴视角下的文创产品包装设计路径优化.pdfVIP

Vol. 2 No. 9 鞋 类 工 艺 与 设 计 第2卷  第9期 May 2022 SHOES TECHNOLOGY AND DESIGN 2022年5月 乡村振兴视角下的文创产品包装设计路径优化 尹浩英 （四川交通职业技术学院艺术与设计系，四川 成都 610041） 摘  要：随着乡村振兴发展策略的不断推进，乡村文创产品的出现吸引了众多消费者的眼球，但一些文创产品在包装 设计上缺乏创意、无识别度、不够精美等问题，不利于刺激消费。基于此，应当在乡村振兴这一视角下开发文创产品， 设计出具有文化底蕴的特色包装，使其能够更加符合现代人的审美需求，激发人们的情感共鸣，有效提升文创产品的辨 识度和影响力。本文主要基于乡村振兴这一视角探讨文创产品包装设计的现状，能够采取行之有效的对策进一步优化包 装设计。 关 键 词：文创产品；包装设计；乡村振兴；审美；经济效益；价值 中图分类号 TB482 文献标识码 A DOI:10.3969/j.issn.2096-3793.2022-09-010 Optimization of Packaging Design Path for Cultural and Creative Products From the Perspective of Rural Revitalization YIN Haoying Sichuan Transportation Vocational and Technical College Department of Art and Design, Chengdu 610041, （ China） Abstract: With the continuous advancement of the development strategy of rural revitalization, the emergence of rural cultural and creative products has attracted the attention of many consumers. However, some cultural and creative products lack creativity, recognition, and beauty in packaging design. to stimulate consumption. Based on this, cultural and creative products should be developed from the perspective of rural revitalization, and packaging with cultural heritage and characteristics should be designed to make it more in line with the aesthetic needs of modern people, stimulate people s emotional resonance, and effectively improve the identification of cultural and creative products. degree and influence. This paper mainly discusses the current situation of the packaging design of cultural and creative products from the perspective of rural revitalization, and can take effective countermeasures to further optimize the packaging design. Key words: cultural and creativ