国开电大专科《商务英语2》机考第三大题阅读理解选择题库 .pdfVIP

国开电大专科《商务英语 》机考题库 2 第三大题 阅读理解选择题 2023 2 2023 2 3 说明：资料整理于 年 月，适用于 年 月底 月初期末机考考试。 B Bob: 01 Weveundertaken somany changesoverthepast fewmonths.Id liketoknowhowthings are shapingup. john:Therehavecertainlybeensomechallenges,butIdsaywereontracktohitourtargetsfortheyearsend. Bob:Wheredoyouthinkourgreatestadvantageliesinourcompetition? john:Weretaking advantageofthe economiesofscale.Wevebeen abletoreduce ourpricepoint,which gives ustheadvantageoverthecompetitioninpricing. Bob:Ournewsupplychainhasreallybeenpushedbythemanagement.We’re also thinking about expanding this strategytoothersegmentsofthemarket. john:Itsbeentoughonourcompetition,theyjust cantkeepup.Not onlythat,butouruniqueness(独一无二性) isfinallybeingperceivedbyawideraudience. Bob:Ourbreadthreallycantbebeat.Marketingsalsobeendoingexcellentjob ongettingthatmessageout. john:Our sportswear line combines durability(耐久性),uniqueness and comfort-at an incredibly affordable price.Cantbeatthat! Bob:Were also taking advantage of social media,such as the Facebook,Twitter and other social networking toolstogetthemessageout.Itsanewterritory(领域),butweneedtocontinuetohonethatmessage. john:Socialmedia isanentirelynew game.Marketingsbrought in someconsulting specialiststohelpustake advantageofthesenewtechnologies. 26.Howisthecompanydoingcurrently? A.Ratherbadly. B.Ratherwell. C.Moderatelywell. [答案]B 27.Wheredoesthegreatestadvantagelieintheircompetition? A.Newmarketingschemes. B.Widerangeofactivities. C.Economiesofscale. [答案]C 28.Whatqualityofthecompanyisbeingperceivedbyawideraudience? A.Thecompanysquality. B.Thecompanysgrowth. C.Thecompanysuniqueness. [答案]C 29.Whattoolisthemarketingdepartmentusingtogettheirmessageout? A.Socialmedia. B.Sportswear. C.Marketingchain. [ ]A 答案 30.Whatstepsh