海南跨境电商B2C零售进口的影响因素及路径研究.pdfVIP

Logistics Sci-Tech January，2023 （the second half） 物流科技 2023 年第 2 期 1 月下   ●  ● 现代物流    文章编号：1002-3100（2023）02-0083-03 海南跨境电商 B2C零售进口的影响因素及路径研究 Research on the Influencing Factors and Path of Cross-Border E-Commerce B2C Retail Import in Hainan 何智霞，赵琪琪 （海口经济学院 东方外贸外语学院，海南 海口 571100） HE Zhixia，ZHAO Qiqi （ Oriental College of International Trade and Foreign Language, Haikou University of Economics, Haikou 571100, China ） 摘  要：海南自贸港建设以来，跨境电商 B2C 零售进口一直备受关注，由于海南跨境电商起步晚、规模小，因此尚未 起到关键作用，需要进一步探索影响其发展的关键因素和提升路径。文章通过分析海南省跨境电商 B2C 零售进口的发展现 状、与其相关的自由贸易港政策，分析得出影响海南跨境电商 B2C 零售进口发展的因素包括税收和贸易管制政策、基础设 施建设等，在此基础上提出建立现代智能物流体系、加强人才引进、完善跨境电商生态圈的建设等方面的对策和建议。 关键词：跨境电商 B2C；零售进口；海南 中图分类号：F259.27；F724.6 文献标志码：A DOI：10.13714/j.cnki.1002-3100.2023.02.023 Abstract: Since the construction of Hainan Free Trade Port, the cross-border e-commerce B2C retail import has been attracting much attention. Due to the late start and small scale of Hainan cross-border e-commerce, it has not yet played a key role, so it is necessary to further explore the key factors affecting its development and improvement path. By analyzing the development status of cross-border e-commerce B2C retail import in Hainan Province and its related free trade port policies, the paper analyzes the factors affecting the development of cross-border e-commerce B2C retail import in Hainan, including tax and trade control policies, infrastructure construction, etc. On this basis, it puts forward countermeasures and suggestions on establishing a modern intelligent logistics system, strengthening talent introduction, and improving the construction of cross-border e-commerce ecosystem. Key words: cross-border e-commerce B2C; retail imp