鄂尔多斯移动以外来务工人员为目标市场的营销策略研究的中期报告.docxVIP

鄂尔多斯移动以外来务工人员为目标市场的营销策略研究的中期报告 【摘要】 本研究旨在探讨鄂尔多斯移动以外来务工人员为目标市场的营销策略。首先，通过对目标市场的人口特征、消费行为、消费需求、消费心理等方面进行分析，明确了目标市场的需求与特点。其次，从营销战略的角度出发，提出了几种具体的营销策略，包括定制化服务、多元化产品、差异化定价和提升品牌形象等方面，以应对目标市场的需求和竞争压力。最后，分析了营销策略的实施效果，得出结论：鄂尔多斯移动以外来务工人员为目标市场的营销策略是合理可行的，同时需要不断优化和调整，以适应市场环境的变化。 【关键词】 鄂尔多斯移动、外来务工人员、目标市场、营销策略、定制化服务、多元化产品、差异化定价、品牌形象 【Abstract】 This study aims to explore the marketing strategies of Erdos Mobile targeting migrant workers. Firstly, by analyzing the demographic characteristics, consumption behavior, consumption demand, and consumption psychology of the target market, the needs and characteristics of the target market are clarified. Secondly, from the perspective of marketing strategy, several specific marketing strategies are proposed, including customized services, diversified products, differentiated pricing, and improving brand image to meet the needs and competitive pressure of the target market. Finally, the implementation effect of the marketing strategy is analyzed, and the conclusion is drawn that the marketing strategy of Erdos Mobile targeting migrant workers is reasonable and feasible, but also needs to be continuously optimized and adjusted to adapt to changes in the market environment. 【Keywords】 Erdos Mobile, migrant workers, target market, marketing strategy, customized services, diversified products, differentiated pricing, brand image