价值链视角下旅游商品开发创新策略研究——以遵义为例.docxVIP

价值链视角下旅游商品开发创新策略研究 ——以遵义为例 摘要：根据遵义的实际情况，优化遵义产业结构，促进遵义经济社会又快又好的发展，是必然的选择。本研究在实地调查的基础上，结合产业价值链理论，提出了价值链视角下遵义旅游商品开发的现状及存在的问题，最后总结出了价值链视角下的遵义旅游商品发展战略。 关键词：价值链视角；旅游商品；开发；创新；策略 Abstract: According to zunyis reality, it is an inevitable choice to optimize the industrial structure of zunyi and promote the good and fast development of zunyi economic society. In this study, on the basis of field investigation, combined with the industrial value chain theory, puts forward the value chain perspective of zunyi tourism commodity development present situation and existing problems, and finally summed up the