科特勒市场营销第七章习题与答案.docxVIP

PAGE PAGE 263 Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers When a company identifies the parts of the market it can serve best and most profitably, it is practicing . concentrated marketing mass marketing market targeting segmenting differentiation Answer: C Diff: 2 Page Ref: 191 Skill: Concept Objective: 7-1 What are the four steps, in order, to designing a customer-driven marketing strategy? market segmentation, differentiation, positioning, and targeting positioning, market segmenta