全新版大学高阶英语综合教程3（第三版）课文翻译.docxVIP

全新版大学高阶英语综合教程3（第三版）课文翻译 翻译课文：Unit 1 - The Origins of AdvertisingThe Origins of AdvertisingHumans have been advertising for centuries, although the methods and messages have evolved over time. The first known form of advertising dates back over 3,000 years ago to the ancient city of Thebes in Egypt. Archeologists have discovered colorful posters and signs on the streets advertising various goods and services.The development of advertising was also evident during the Roman era. Ancient Romans used painted walls and buildings to promote their products, including political campaigns. They also employed public criers to announce important events and sales in the marketplace.In the Middle Ages, advertising took on a different form. Town criers were commonly used to spread news and information, including the announcement of product sales. Trade guilds, which were associations of craftsmen in various industries, became an important part of advertising during this time as they organized exhibitions to showcase their work.The invention of the printing press in the 15th century greatly advanced the field of advertising. Printed pamphlets, booklets, and posters became more common, allowing businesses to reach a larger audience. Printed advertisements were used to promote books, medicine, and various other products.The Industrial Revolution in the 18th and 19th centuries brought significant changes to advertising. Mass production became possible, and consumer goods flooded the market. Advertising agencies were established to help businesses effectively market their products to consumers. The era also saw the emergence of newspapers and magazines as popular advertising platforms.The 20th century saw the rise of new advertising mediums such as radio, television, and the internet. Radio commercials became a popular way to reach a large audience, while television allowed for visual advertising. With the advent of the internet, online advertising became increasingly pre