chap003文化差异国际商务.pdfVIP

International Business 7e by Charles W.L. Hill McGraw-Hill/Irw opyright © 2009 by The McGraw-Hill Companies, . s . Chapter 3 Differences ulture Introduction ❖Successful international managers need cross-cultural li cy - an understanding of how cultural differences across and within nations can affect the way in which business is practiced ❖A relationship may exist between culture and the costs of ng business in a country or region