绿色广告的多模态分析--以英文汽车广告为例的中期报告.docxVIP

绿色广告的多模态分析--以英文汽车广告为例的中期报告 Abstract The purpose of this study is to examine the multimodal features of green advertisements in the automotive industry, applying the intersection of multimodality and environmental communication theories. This midterm report focuses on the analysis of three English-language automobile commercials that promote green and eco-friendly features of vehicles. We used both visual and linguistic analytical methods to identify the multimodal features present in these commercials, including color, music, sound effects, camera angles, editing, textual elements, and voiceov