商务英语综合教程1-王立非-Unit 6答案.docxVIP

商务英语综合教程1-王立非-Unit6答案

Unit6:Marketing

Part1:Listening

Task1:

Inthistask,thespeakertalksaboutmarketsegmentationandtargeting.Thekeypointsmentionedare:

-Marketsegmentationinvolvesdividingamarketintodistinctgroupsofbuyerswhohavedifferentneeds,characteristics,orbehaviors.Ithelpscompaniesidentifyandunderstandtheirtargetcustomersbetter.

-Targetinginvolvesselectingoneormoremarketsegmentstofocuson.Ithelpscompaniesallocatetheirresourceseffectivelyandtailortheirmarketingstrategiestomeetthespecificneedsandpreferencesofthe