新视野视听说3答案第九单元.docxVIP

新视野视听说3答案第九单元

以下是新视野视听说3第九单元的参考内容：

Unit9:Advertising

PartI:VocabularyandListening

A.Vocabulary

1.Appeal(v)–toattractorinterestsomeone

Example:Thecompanyusedahumorouscommercialtoappealtoyoungerconsumers.

2.Sponsor(n)–apersonorcompanythatpaysforaprojectorevent,ofteninexchangeforadvertisement

Example:Thesportseventwassponsoredbyawell-knownenergydrinkcompany.

3.Impression(n)–aneffectorinfluenceonsomeonesopinion

Example:Theadvertisementmadeapositiveimpressiononconsumers.

4.Endorsement(n)–astatementordemonstrationofsupportorapprovalforaproductorservice

Example:Thepopularactressappearedintheadvertisementasanendorsementfortheskincarebrand.

5.Demonstrate(v)–toshoworprovesomethingclearly

Example:Thecompanydemonstratedtheeffectivenessoftheircleaningproductinavideo.

6.Persuade(v)–toconvincesomeonetodoorbelievesomething

Example:Theadvertisementusedemotionalappealstopersuadeviewerstobuytheproduct.

7.Targetaudience(n)–aparticulargroupofpeoplethataproductormessageisintendedfor

Example:Theadvertisementwasdesignedtoattractayoung,fashionabletargetaudience.

8.Influence(v)–tohaveaneffectonsomeonesdecisionsoropinions

Example:Thecelebrityssocialmediapostinfluencedmanyofherfollowerstotrythenewproduct.

9.Awareness(n)–knowledgeorunderstandingofaparticularissueorproduct

Example:Thecampaignwassuccessfulinraisingawarenessabouttheimportanceofrecycling.

10.Commercial(n)–atelevisionorradioadvertisement

Example:ThecompanyairedacommercialduringtheSuperBowl.

B.Listening

1.True

2.False

3.True

4.False

5.Notmentioned

6.True

7.Notmentioned

8.True

9.False

10.Notmentioned

PartII:ListeningSkills

A.Questions

1.Theadwarnsviewersaboutthenegativeeffectsofsmoking.

2.Byshowinggraphicimagesandtestimonialsfromsmokingvicti