资料课件案例.pdfVIP

Agenda

Background

Objectives

ConsumerInsights

CreativeIdea

Activation

Six-MonthsPRnning

Timeline

Budgets

2

Background

•BanyanTreeHuangshanis

openingon24Jun,2015,as

thefirstinternationalhoin

thenationalparklocatedin

AnhuiProve.

•Thechallengesforthis

openingisthatfacilitieswon’t

befullyreadywhenopening

inJune2015,hence

compromisingtheoverall

experienceforthemedia.

3

Objectives

•IntroducetheBanyanTreeHuangshantohospitalityprofessionals

•Targetmediaforhighqualityandrelevantcoverage

•Buildlongtermrelationshipwithstakeholders

4

ConsumerInsights

Culturalimmersionisanew

aliseditineraryandservice

tendencyforhostays,as

areingmoreandmorepopular

morehosareofferingoneof

amongstHigWorth

akindguestexperiences

Individuals

outsideofthepremises

HealthconsciouslifestyleTraveller’sresearchand

providesmoreopportunitiesforbookingaholidayisshifting

productofferingandenhancing