英文广告中隐喻语言的运用机制探析的开题报告.docxVIP

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英文广告中隐喻语言的运用机制探析的开题报告.docx

英文广告中隐喻语言的运用机制探析的开题报告

Title:

AStudyontheUseofMetaphoricalLanguageinEnglishAdvertising

Abstract:

Theuseofmetaphoricallanguageinadvertisinghasbeenatopicofinterestforlinguists,advertisersandmarketers.Astheworldbecomesmoreglobalizedandinterconnected,theuseofmetaphorshasbecomeacommonandeffectivewayofcommunicationinEnglishadvertising.ThisstudyaimstoinvestigatethemechanismsofmetaphoricallanguageinEnglishadvertisingandtheeffectsithasonconsumers.Theresearchwilldrawontheoriesofmetaphorandcognitivelinguisticstoexplorehow

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