BDA-阿里巴巴全球速卖通业务深度研究- 20150323.pdfVIP

StudyonAliExpress

March23,2015

ForTigerGlobalManagementOnly

©BDA2015

TableofContents

•ExecutiveSummary

•GMVAnalysis

•AOVandASPAnalysis

•OrderFulfilmentAnalysis

•FutureDevelopmentPlans

•Appendix

2

ExecutiveSummary(1/2)

Highlights

•TotalGMV:AliExpressrecordedaGMVofUSD4.5BN,comparedtoUSD2.5BNinthe2013fiscal

year,andUSD0.7-0.8BNinthe2012fiscalyear.

•Breakdownbycountries:MostofAliExpress’GMVcomesfromRussia,theU.S.,Brazil,andSpain,

GMV

whichintotalaccountedfor55%oftheglobalGMV.

•Breakdownbycategories:Apparelaccessories,3Cdigital,andthebeautysectorarethe

largestcategoriesonAliExpress,whichintotalcontributeto70%ofAliExpress’GMV.

•AOV:TheaverageordervalueofAliExpresswasaroundUSD20in2014,andhasbeendeclining

since2010duetothedecreasingportionofwholesale.

AOVandASP

•ASP:TheaveragesellingpriceofAliExpressisconsiderablylowerthantheASPoneBayandmost

otherlocale-commerceplatforms.

•Warehousing:DomesticwarehousingiscommonpracticeformostAliExpressmerchants.

Order•Delivery:MostoftheproductssoldaredeliveredthroughChinaPostbecauseitischeaperthan

Fulfillmentotherthird-partycommerciallogisticsfirms;slowdeliveryspeediscurrentlyamajorconcern.

•Payment:MostmainstreamglobalpaymentmethodsaresupportedonAliExpress,withlocal

cur