教案-外贸英文函电第10章 代理.docx

《外贸英文函电》课程教案

授课主题

第10章代理

学时

2学时

授课方式

课堂讲授、课堂互动练习

课次

班级人数

教学目的、要求

理解代理的概念和类型；

掌握代理合作沟通信函的写作技巧；

掌握代理协议的基本内容。

教学重点和难点

重点：代理的几种类型和差异；在代理事务中如何礼貌沟通；代理协议的内容；

难点：不同代理之间的差异以及代理协议的常用表达。

教学过程及主要内容

备注

课程导入

设计连线活动，帮助学生了解几种代理的区别。

Generalagents

* Themaximumauthority.Withinthetimeandareastipulatedinthecontract,heisthefullrepresentativeoftheprincipalandenjoysexclusiverightsoverthecommodities.

* Representprincipalsinsaleactivitiesandawiderangeofothercommercialactivitiesinthedesignatedterritory.

*Developsub-agentsinauthorizedareas

Soleorexclusiveagents

* Relativelylargeauthorityandenjoysexclusiverightsoverthecommoditieswithinthetimeandareastipulatedinthecontract.

* Shallnotoperatebeyondthedistrict.

*Willnotsellotherproductsincompetitionwiththecommoditiesoftheprincipalwithinitsagencyterritory

Ordinaryagents

*Theleastauthorityandcanonlysellgoods.

* Noexclusiverights.

*Nodivisioninagencyterritory

B、课程讲授

Astheproductofsocialdivisionoflabor,foreigntradeagencysystemplaysanimportantroleindevelopingtheinternationalmarket.Withsufficientvolumeoftrade,alargemanufacturingbusinessnormallyhasitsownexportdepartmentorevenestablishbranchesabroad.However,manylargeenterpriseswillstillchoosetocooperatewithagentsfortheirexpertise.Lotsofsmallercompaniesfinditmoreeconomicaltodeveloptheforeignmarketsthroughagentsandintermediaries.

Foreigntradeagentscanprovidecustomsclearance,procurement,sale,taxrefund,foreignexchange,logistics,financing,andotherservicesforforeigntradeenterprises.However,usuallyagentsinforeigntrademainlyrefertosaleagents.

10.1.1TypesofAgents

Itisagoodchoiceforbothlargeandsmallcompaniestolookforexcellentagentstohelpthemexpandforeignmarkets,savecostsandimprovetheoverallcompetitivenessoftheenterprise,becauseagentsaremorefamiliarwiththelocal