Mediaocean:2024年广告业展望 2024 Advertising Outlook Report.docxVIP

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Mediaocean:2024年广告业展望 2024 Advertising Outlook Report.docx

Mediaocean:2024年广告业展望 2024 Advertising Outlook Report

January2024

2024AdvertisingOutlookReport

Keyinsightsonmarketingtrendsthatwillimpactthecomingyear,with

datagatheredfrom1,000+leadingmarketingindustryprofessionals.

Tableofcontents

Tableofcontents

Introduction 3

ForewordbyJoannaO’Connell 4

Insight#1:Macroadspe

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