菏泽市会展业的现状和发展对策.docVIP

山东省高等教育自学考试毕业论文

菏泽市会展业的现状和发展对策

摘要

随着时代的发展变化，为适应经济发展需求，各地也根据实际，结合自身资源优势，积极发展会展业，大量实践显示，国内的会展业发展前景广阔。会展业作为朝阳产业，从诞生开始就进入到了迅速发展阶段，与此同时，也对硬软件设施设备提出了更多要求。山东省菏泽市这几年也积极响应国家、政府部门的号召，举办各种会展活动，比如:林交会、牡丹文化旅游节等等，总体而言，取得了很突出的成就，一方面，带动了菏泽市的经济发展，另一方面也助推了当地旅游产业。但通过文献资料搜集等多种研究方法，发现因为各种主客观因素的存在，菏泽市会展业发展现状并不乐观，且存在很多问题，所以本文主要针对菏泽会展业的发展现状进行探讨，基于此，来探索菏泽市今后会展业发展的方向所在。

关键词：菏泽市；会展业；现状和发展

PresentSituationandDevelopmentoftheExhibitionIndustryinHezeCity

ABSTRACT

Withthedevelopmentandchangeofthetimes,inordertokeeppacewiththetimesandmeettheneedsofeconomicandsocialdevelopment,allregionsalsoactivelyholdvariousexhibitionactivitiesaccordingtotheactualsituation,makefulluseoftheresourceswehave.FactshaveprovedthatChinahasmadeverygoodachievementsintheexhibitionindustry.Asasunriseindustry,exhibitionindustryhasenteredarapiddevelopmentstagesinceitsbirth.Insuchanenvironment,ahigherlevelofsoftwareandhardwarefacilitiesareneeded.Inrecentyears,HezeCity,ShandongProvincehasalsoactivelyrespondedtothecallofthestateandgovernmentdepartmentstoholdvariousexhibitionactivities,suchas:ForestFair,peonyCulturalTourismFestival,etc.,which,onthewhole,hasmadeoutstandingachievements.Ontheonehand,ithaspromotedtheeconomicdevelopmentofHezeCity,ontheotherhand,ithasalsoboostedthelocaltourismindustry.However,throughliteraturecollectionandotherresearchmethods,itisfoundthatduetotheexistenceofvarioussubjectiveandobjectivefactors,thedevelopmentstatusofHezeexhibitionindustryisnotoptimistic,andtherearemanyproblems,sothispapermainlydiscussesthedevelopmentstatusofHezeexhibitionindustry,onthisbasis,activelyexploreamoresuitablewayforthedevelopmentofHezeexhibitionindustry.

Keywords：HezeCity;Exhibitionindustry;Currentsituationanddevelopment

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