硅谷银行-2024年美国葡萄酒行业状况报告（英）-2024.pdfVIP

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Contents

1Forward3

2Introduction:Adaptation5

3ScorecardandPredictions6

4DemandandConsumption12

5PremiumWineries21

6BottlePricing30

7SalesChannelsandVarietals35

8Alcohol,DemographicsandHealth44

9Grapes,BulkWineandHarvest51

10Analytics57

Forward

Everyyear,I「eceiveconstructivefeedbackfromengagedreaders.Sometimes,they

writeverykindandappreciativenotes,whileothersarecriticaloftheconclusions.

Theymayaskforclarificationonapointorpermissiontousethecontent,butoften

theywouldlikemorecoverageofsimilarly-sizedorsimilarly-locatedwineries,ora

deeperdiveintoaparticulartopic.Itsallappreciated.Imgladtheindustryengages

Duringthelastfewyears,westartedreceivingcommentsthatthereporthadbecome

toolongandwaschallengingtoread.The2023reportwas102pageslong,whichis

toolongevenforme!

Toaddressthisfeedback,wehavechangedtheformat

ofthisyearsStateoftheWineIndustryReport.

Insubsequented巾ons,thereportwillcontinuetofocusonindustryissuesasthey

evolvewhileprovidingthesamedata,chartsandanalysis.However,wewilldoso

moresuccinctly.Thestylepresentedinthisreportmaydifferfromthefuturestate,as

wewillconsiderreade「scommentsandadjusttheformataccordinglyuntilwefind

therightbalance.

Aswepublisht