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例题4
You work for Norlec, an electrical goodsmanufacturer,andyourcompanydirectorwantstofindoutwhichmethodsofadvertisingarethemosteffective.RecentlythemarketingdepartmenthasaskedcustomershowtheyfirstlearntaboutNorlec.Lookattheinformationbelow,onwhichyouhavealreadymadesomehandwrittennotes.
Then,usingallyourhandwrittennotes,writeyour
report.
Write120-140words.
howcustomerlearntaboutNorlec
directmail,9%
website,
10% radio,
40%
billboards,17%
magazines
,24%
Directmail:notmanypeoplereadit!Website:figurelikelytoincrease–saywhyMagazines:effective–trymoremagazines.
Annualadvertisingcosts
AdvertisingMethod
AnnualCost
radio
$120,000
magazines
$45,000
billboards
$105,000
website
$25,000
Directmail
$40,000
Radio:goodvalue–explainwhy
Billboards: price increase soon – recommendstopping
Sample1
Introduction
Theaimofthisreportistofindoutwhichmethodsofadvertisingarethemosteffectiveforus.
Findings
The result of research clearly shows that 40% ofcustomersmetfirstNorleconradio.Wespentalotofmoney,butwegotavaluableeffect.Inspiteofthe fact that costs of magazines are definitelymuchcheaperthanbillboards,magazinesaremoreeffectivethanbillboards.Nowadaysinternetusersareincreasingdramatically,anditistheoneoftheincreasingadvertisingmarket.Therefore,figuresofwebsite likely to increase, while they are surfingInternet,theylearnsaboutNorlec.Manypeopledonotreaddirectmailanymore.
Therefore, cost of direct mail is similar withmagazinesbuttheeffectofthisisthelowest.
Conclusion
Itisconcludedthatradio,magazines,andwebsitearethemosteffectivemethods.
Recommendations
Itisrecommendedthatbillboardsadvertisingwillbestoppedbecauseofincreasingcostsandvalue.We also recommend that we need to try moremagazines.
Band 2
Thecontentpointsareaddressed,usingasatisfactory
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