手表消费者购买行为研究.ppt

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2024-03-16 发布于四川
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手表消费者购买行为研究.ppt

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CASIO

—WATCH1140401218张宇凤BrandIntroduction：CasiowatchisoneofJapan‘sthreemajorbrands，itwasfamousthroughouttheworldformanyyearsduetothereallymuti-function.Casiowatchrepresentedbythedynamic,young,fashion,multi-functionbrandimagehavetosinkin.Casiocompanyhasbeenaleadingtechnologyinthesamebehavior,calendaryearwillhaveatechnicalbreakthrough.Combinetheadvancedscienceandtechnologyofhigh,refined,sharpnewLCDtechnology,whenproperlyusedinwrist,constantlyimprovethelevelofthedevelopmentofthehourmeteronwrist,casiohasbeenadvocatedbythewristtechnologyspiritinChinaweretofollowandspread.Brandclassification：MEN’SG-SHOCK:AbsolutelyToughness极致坚韧防震手表EDIFICE：Speedandintelligence先进技术动感设计PROTREK:FeeltheField三重感应器卓越户外工具OCEANUS:ElganceandTechnology高端指针式电波表WOMEN’SBABY-G:ToughCuteCool防震功能时尚女性手表SHEEN:SmartandElegant优雅智慧专为女性设计MEN’S|WOMEN’SStandardAnalogue大众指针系列ThewatchmarketinourcountryThewatchmarketinourcountryalwayshasauniqueconsumptiondemandandconsumptioncharacteristics.Withtheprogressofscienceandtechnologyandtheimprovementoflivingstandards,lifeintheoldwatchconsumerconceptandpurchasingpowergraduallyshift,andanewgenerationofaestheticappealandvalueideaprotean,ancientRome.Watchmanufacturers,distributorsandretailershiredonlymomentsgrasptheunderstandingofconsumerbehavioraswellastheinfluencefactorsofhiddenbehind,toformulatecorrectandeffectivedevelopmentstrategyandmarketingplan,buildstrongbrand.Inordertoimprovethesalesofthiswatch,manufacturersanddistributorsshouldknow:Whatfactorswillaffectconsumersbuyingbehavior?Thetargetmarketpositioning:Consumeragepositioningin16to45yearsold,anditsmaincustomerfocusasqualifiedstudentsandworkingstaff.Second,novelstyles,stablequality,moderatep