2024.01.16 外刊双语精读 圣诞节的创新：圣诞科技的进步(1).docx

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1.16每日一篇双语精读

Christmas?innovation：advances?inSantatech

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NewtechnologyishelpingSantaClauscometotownmore?efficiently

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【1】DEAR?shareholders?ofFatherChristmas(FC)GlobalInc,’tistheseasonformanagementto?update?youonthestateofthebusiness.Growthin?demand?continuestobeho-ho-hum.Thatother?implausible?globaldelivery?maestro,the?stork,hasbeen?slacking,soourglobalcustomerbasehasexpandedbyjust?130m?infants?thisyear,downfrom?144min?2012,bringingthetotal?addressable?markettojustover?2bnunder-15-year-olds.

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【2】In?particular,we?invested?heavilyinourtechnological?capabilities,to?streamline?operations,avoidsupply-chain?bottlenecks?andcontaincosts.Startwith?logistics.Weare?ramping?upuseof?sidewalk?robots,?drones?and?hypersonic?jets.Thisprovidesa?convenient?waytoputDonner,Blitzenandtherestofthe?herd?outto?pasture,while?burnishing?ourESG?credentials?bydispelling?complaints?aboutanimal?cruelty.

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【3】Satelliteproductionsitesnearbigpopulation?centres?arebeingequippedwith?additive-manufacturing?tools,?popularly?knownas?3D?printers.LikeAlstom,aFrenchmakerof?trains,whichboastsofhaving?printed?150,000?sparepartsatits?depots?aroundtheworld,wearemakingourtoy?locomotives?locally.Thishelpsusavoidsupply?disruptions,suchasthosecausingsome?competitors?problemsintheRedSea.Itwillalsohelpusavoid?overstocking?stocking-fillers.Ourgreenfootprintis?benefiting?from?advances?inthe?circular?economy.ToysthatendupbrokenbyTwelfthNight—whichinsomeyearsismostofthem—areincreasinglybeing?recycled?into?raw?materials?forthe?3D?printers.

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【4】OurnewSantaAppforiOSandAndroidofferscomputer-aided?designsoftwareforfullycustomisablegifts.Thistook?inspiration?fromthesystem?launched?inMaybyNikeforits?trainers,andletsusmakeindividualiseditemsatlittleornoaddedcost.ForgetscientistBarbie:wecando“irritating?nine-year-oldJ