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计算机文化基础
参考答案
Unit1
[Ex.1]Answerthefollowingquestionsaccordingtothetext.
1.Electroniccommercereferstoawiderangeofonlinebusinessactivitiesforproductsandservices.E-commerceisusuallyassociatedwithbuyingandsellingovertheInternet,orconductinganytransactioninvolvingthetransferofownershiporrightstousegoodsorservicesthroughacomputer-mediatednetwork.
2.Themajordifferentkindsofe-commerceare:Business-to-Business(B2B);Business-to-Consumer(B2C);Business-to-Government(B2G);Consumer-to-Consumer(C2C);andMobileCommerce(M-commerce).
3.B2Be-commerceissimplydefinedase-commercebetweencompanies.Itdealswithrelationshipsbetweenandamongbusinesses.
4.E-marketsaresimplydefinedasWebsiteswherebuyersandsellersinteractwitheachotherandconducttransactions.
5.B2Ce-commercereducestransactionscosts(particularlysearchcosts)byincreasingconsumeraccesstoinformationandallowingconsumerstofindthemostcompetitivepriceforaproductorservice.
6.ThetwofeaturesB2Ghasare:first,thepublicsectorassumesapilot/leadingroleinestablishinge-commerce;andsecond,itisassumedthatthepublicsectorhasthegreatestneedformakingitsprocurementsystemmoreeffective.
7.C2Ccomesinthreeforms:
1.auctionsfacilitatedataportal,suchaseBay,whichallowsonlinereal-timebiddingonitemsbeingsoldintheWeb;
2.peer-to-peersystems,suchastheNapstermodel(aprotocolforsharingfilesbetweenusersusedbychatforumssimilartoIRC)andotherfileexchangeandlatermoneyexchangemodels;and
3.classifiedadsatportalsites
8.M-commerceisthebuyingandsellingofgoodsandservicesthroughwirelesstechnology-i.e.,handhelddevicessuchascellulartelephonesandpersonaldigitalassistants(PDAs).
9.Industriesaffectedbym-commerceinclude:
?Financialservices,includingmobilebanking,aswellasbrokerageservices
?Telecommunications;
?Service
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