基于马斯洛需求层次理论的Z世代员工激励问题研究.docxVIP

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摘要

市场竞争随着时代的发展、社会的进步变得越来越激烈，而人力资源管理工作在市场竞争中发挥着举足轻重的作用。各个企业要想在市场竞争中脱颖而出，绝对少不了的就是对员工的激励管理，让他们在工作中有动机，对工作充满激情，从而帮助企业实现自己的发展目标。现在Z世代员工已开始逐渐占据劳动力市场，但是从以往的研究来看，Z世代员工有着与以往70后、80后员工不同的性格特点，而且他们在公司中的激励需求并没有得到很好的满足。本文基于马斯洛需求层次理论，运用文献阅读法、问卷调查和数据分析等方法对Z世代员工激励进行研究，发现Z世代员工有着喜欢创新、向往自由、蔑视权威、希望发挥自我价值等性格特点；同时还发现Z世代员工的激励存在四个问题：一是薪酬激励不足；二是激励效果受工作年数影响；三是渴望晋升；四是与上级沟通机会少。针对上述问题，本文提出了四项激励措施：设计适用于Z世代员工的薪酬机制；实行Z世代员工工作年数差异化激励；设置公平竞争的晋升机制；为Z世代员工建立上下沟通渠道。

关键词：Z世代员工激励马斯洛需求层次理论

Abstract

WiththedevelopmentofTheTimesandtheprogressofsociety,marketcompetitionbecomesmoreandmorefierce,andhumanresourcemanagementplaysadecisiveroleinthemarketcompetition.Ifeachenterprisewantstostandoutinthemarketcompetition,itisabsolutelyindispensablethattheincentivemanagementofemployees,sothattheyhavemotivationandpassionforwork,soastohelptheenterpriseachieveitsowndevelopmentgoals.NowGenZemployeeshavebeguntooccupythelabormarketgradually,butaccordingtopreviousstudies,GenZemployeeshavedifferentpersonalitycharacteristicsfromthoseborninthe1970sand1980s,andtheirincentiveneedsinthecompanyhavenotbeenwellmet.BasedonMaslowshierarchyofneedstheory,thispaperusesliteraturereadingmethod,questionnairesurveyanddataanalysistostudythemotivationofGenerationZemployees.ItfindsthatGenerationZemployeeshavesuchpersonalitycharacteristicsaslikinginnovation,yearningforfreedom,contemptforauthorityandhopingtogivefullplaytotheirself-worth.Atthesametime,itisfoundthattherearefourproblemsintheincentiveofGenerationZemployees:oneisinsufficientsalaryincentive;Second,theincentiveeffectisaffectedbythenumberofyearstheyhaveworked;Third,desireforpromotion;Fourth,therearefeweropportunitiestocommunicatewithsuperiors.Tosolvetheaboveproblems,thispaperputsforwardfourincentivemeasures:Designacom