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外刊精选|最任性富豪?创始人捐出30亿公司做环保
近日,户外品牌巴塔哥尼亚(Patagonia)的创始人乔伊纳德宣布,要把自己一手创办的
公司捐给地球。在品牌官网首页,他留下了一句宣言:现在,地球是我们唯一的股东。乔伊
纳德并不是第一个投身公益的亿万富豪,那他为何能引起这么多关注?他与其他富豪有何不
同?
BillionaireNoMore:PatagoniaFounderGivesAwaythepany
ByDavidGelles
AhalfcenturyafterfoundingtheoutdoorapparelmakerPatagonia,YvonChouinard,the
eccentricrockclimberwhobecameareluctantbillionairewithhisunconventionalspinon
capitalism,hasgiventhepanyaway.
Ratherthansellingthepanyortakingitpublic,Mr.Chouinard,hiswifeandtwoadult
childrenhavetransferredtheirownershipofPatagonia,valuedatabout$3billion,toaspecially
designedtrustandanonprofitorganization.Theywerecreatedtopreservethepany’s
independenceandensurethatallofitsprofitsareusedtobatclimatechangeandprotect
undevelopedlandaroundtheglobe.
Theunusualmoveesatamomentofgrowingscrutinyforbillionairesandcorporations,
whoserhetoricaboutmakingtheworldabetterplaceisoftenovershadowedbytheircontributions
totheveryproblemstheyclaimtowanttosolve.
Atthesametime,Mr.Chouinard’srelinquishmentofthefamilyfortuneisinkeepingwith
hislongstandingdisregardforbusinessnorms,andhislifelonglovefortheenvironment.
DanMosley,apartneratBDTCo.andwhohelpedPatagoniadesignthenewstructure,
saidthestorywasunlikeanyotherhehadseeninhiscareer.
“Inmy30plusyearsofestateplanning,whattheChouinardfamilyhasdoneisreally
remarkable,”hesaid.“It’sirrevocablymitted.Theycan’ttakeitbackoutagain,andtheydon’
twanttoevertakeitbackoutagain.”
【词汇过关】
请写出下面文单词在文章中的中文意思。
1.apparel[əˈpærl
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