分析型客户关系管理案例.pdf

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SingaporSingaporeManagementUniveManagementUniversityersity

InstitutionalKInstitutionalKnowledgeatSingapornowledgeatSingaporeManagementUniveManagementUniversityersity

ResearchCollectionSchoolOfComputingand

SchoolofComputingandInformationSystems

InformationSystems

5-2002

AcaseforanalyticalcustAcaseforanalyticalcustomerromerrelationshipmanagementelationshipmanagement

JaideepSRIVASTAVA

Jau-HwangWANG

EePengLIM

SingaporeManagementUniversity,eplim@.sg

San-YihHWANG

Followthisandadditionalworksat:.sg/sis_research

PartoftheDatabasesandInformationSystemsCommons,andtheNumericalAnalysisandScientific

ComputingCommons

CitationCitation

SRIVASTAVA,Jaideep;WANG,Jau-Hwang;LIM,EePeng;andHWANG,San-Yih.Acaseforanalytical

customerrelationshipmanagement.(2002).6thInternationalConferenceonKnowledgeDiscoveryand

DataMining(PAKDD-02).

AAvvailableat:ailableat:.sg/sis_research/970

ThisConferenceProceedingArticleisbroughttoyouforfreeandopenaccessbytheSchoolofComputingand

InformationSystemsatInstitutionalKnowledgeatSingaporeManagementUniversity.Ithasbeenacceptedfor

inclusioninResearchCollectionSchoolOfComputingandInformationSystemsbyanauthorizedadministratorof

InstitutionalKnowledgeatSingaporeManagementUniversity.Formoreinformation,pleaseemail

cherylds@.sg.

ACaseforAnalyticalCustomerRelationship

Management

1234

JaideepSrivastava,Jau-HwangWang,Ee-PengLim,andSan-YihHwang

1

ComputerScienceEngineering

UniversityofMinnesota,Minneapolis,MN55455,USA

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