定制在 CRM 中的作用研究.pdf

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ASTUDYONTHEROLEOFCUSTOMIZATION

INCRM

Abstract

Basically,IwanttomakethisprojectbecauseofmyinteresttowardscustomizationandasaconsumerIwantthingas

IwantandIalwayskeentoknowsomethingnew.So,Ithinkthisisthebestwaytolearnsomethinginterestingand

knowledgeable.Ifacedmanyproblemsduringtheprojectbecausethisisaverybroadtopicandeveryonehavetheir

ownopinion.So,thisprojectisanattemptatbringingtolightthecurrentsituationofcustomizationincustomer

relationshipmanagement.Theroleofcustomizationincustomerrelationshipmanagementhasbeendiscussedindetail

andlimitationshavebeenaddedanddiscusstherelatedintricaciesofthisprojectwhichisthemostimportantobjective.

ThepresentscenarioandsituationsprevailingintheCountryhavealsobeentalkedandtakebesteffortsnottoleave

behindanyloopholesandtotouchuponalltheimportantdetailsrelatingtocustomizationincustomerrelationship

management.Iamalsogivingmyownanalysisandconclusiononthisandgavemysuggestionaswell.”

Researchimplications:ThisresearchpaperprovidesapreliminaryunderstandingofcustomisationinCRMtoretain

itsconsumersbesidesthisitalsohighlighttheroleofcustomisationinCRMhowitapproachesandhelpstoexplore

newwaysinmarketingdomainforeasysettlementoftheircustomers.”

Originality/value:Thispaperhighlightsonthevarioustypesofusageofcustomisationtoretainthecustomersaswell

asimportanceofcustomisation,maintaindatabasetoretainexistingcustomers.”

KeyWords:customizationincustomerrelationshipmanagement,Limitations,Presentscenario.

Introduction

Thetermcustomizationincustomerrelationshipmanagementdesigna

数学毕业，从事大数据工作十几年，涉及二三十个行业

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