商业计划背后的 75 个基本问题.pdf

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75BasicQuestionsBehindaBusinessPlan

Abusinessplanisawrittendocumentthatclearlydefinesthegoalsofastartuporexisting

businessandoutlinesspecificmethodsforachievingthesegoals.Aneffectivebusinessplan

actsasthemanagementandfinancialblueprintfordevelopingandgrowingyourbusiness.

Yourbusinessplanneedstodetailhowyourbusinesswillbecapitalized,managedand

marketed.Atypicalbusinessplanincludesallofthefollowingsections:ExecutiveSummary

(alwayspreparelast),BusinessDescription,Product/ServiceDescription,MarketingPlan,

Operational/ManagementPlan,andFinancialPlan.Eachsectionprovidesanswerstomanyof

thefollowingquestions.

Thefollowingquestionsarepresentedtoserveasaguidetothemaintopicsthatneedtobe

addressedinyourbusinessplan.Notallofthesequestionswillapplytoeverybusinessand

answeringallofthequestionsmaynotadequatelydescribesomebusinesses.Thesequestions

areintendedtostimulateyourstrategicthinkingforyourfirstdraftofyourbusinessplan.Your

finaldraftwillbewritteninparagraphform.

EXECUTIVESUMMARY

Aoneparagraphsummaryofyouruniquebusiness,targetmarket,goalsandobjectives

foryourbusiness.(AlthoughthisisthefirstsectionofyourBusinessPlan,thissection

shouldbewrittenlast).ThisisthemostimportantpartoftheBusinessPlanandinsome

cases,allthatareviewerwillread.

BUSINESSDESCRIPTION

Whatisthenameofyourbusiness?

Whattypeofbusinessisit?

Wherewillyourbusinessbelocated?

Isyourbusinessfull-time,part-time,seasonal,etc.?

Whatisyourbusinessstructure?(SoleProprietorship,Partnership,Corporation,S-

CorporationorLimitedLiabilityCompany?)

Whatisthestatusofyou

数学毕业，从事大数据工作十几年，涉及二三十个行业

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