德国在线购物市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

DIGITALTRENDSOnlinegroceryshoppinginGermany

CHAPTER01Industryoverview

RevenuefromthesaleofgroceriesinonlineretailinGermanyfrom2014to2022(inmillioneuros)RevenuefromgroceriesboughtonlineGermany2014-20224,5004,0003,5003,0002,5002,0003,9763,9232,667136020181,500100050007366182014201520162020202120223Description:ThisdatashowtherevenuegeneratedfromthesaleofgroceriesinonlineretailinGermanyfrom2014to2022.In2022,around3.98billioneurosweregeneratedfromgroceriesboughtonline.ReadmoreNote(s):Germany;2014to2022Source(s):bevh

B2C-e-commercerevenueinGermanyfrom1999to2023(inbillioneuros)E-commercerevenueinGermany1999-202310089.486.7908070605040302010084.572.859.253.348.944.239.935.6322824.420.215.612.64.432.21.11.31.61999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023*4Description:In2022,theGermanB2Ce-commercesectorgeneratedaround84.5billioneurosinrevenue.For2023,forecastspredict89.4billioneuros.Asisevidentinthetimeline,figureshaveonlybeenincreasingyearafteryear.ReadmoreNote(s):Germany;1999to2021(asofMarch2023);Netrevenuefigures;withoutVAT;*Forecast.Olderfigureswerepartiallyretrievedfromolderreports.ReadmoreSource(s):HDE(HDE-Berechnungen)

RevenuefromFMCGproductsinonlinetradeinGermanyfrom2010to2022(inbillioneuros)RevenuefromFMCGproductsinonlinetradeinGermany2010-20221210823.943.192.652.171.871.59201.382010201120122013201420152016*2017201820192020202120225Description:ThisstatisticshowstherevenuefromFMCGproductsinonlinetradeinGermanyfrom2010to2022.In2022,theGermanonlinetradeachievedarevenueof10.3billioneuros.ReadmoreNote(s):Germany;2010to2022;*Projection.Figuresforpreviousyearsarebasedonearliersourcereports.ReadmoreSource(s):IfHK?ln

RevenuedevelopmentfromFMCGproductsi