美国著名能量饮料品牌红牛red bull市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

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美国著名能量饮料品牌红牛red bull市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

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CONSUMERBRANDBrandKPIsforenergydrinks:RedBullintheU.S.ConsumerInsightsSeptember2023

DiscoveryourbrandsKPIsandbenchmarkagainstcompetitorsandfindoutwhosayswhatIntroduction:studydetailsThereportMethodologyDesign:OnlineSurveyThisreporthasbeencreatedusingthedatafromtheStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksabrandsperformanceagainsttheindustryoverallandtheircompetitors.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeOurdataallowsyoutomeasureeachbrandspositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyaltyandmediabuzz.Region:Germany,U.S.andUKNumberofrespondents:approx.3720Sample:Internetusers,aged18–64,quotassetongenderandageThisreportisbasedonRedBulls’performanceintheenergydrinksmarket.Fieldwork:August2023IfyouwouldliketofindoutmoreabouttheConsumerInsightsatthelink.ortheBrandProfiler,pleaseclick2Sources:ConsumerInsightsGlobal,asofSeptember2023

RedBullmaintainsitsmarketrelevancebycontinuallycaptivatingyoungergenerationswithitsenduringappealandinnovativeapproachIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??RedBullisabrandfortheyoungergeneration,withMillennialsthemostlikelytofeelaffinitytothecurrentbrandingstrategy?RedBullexcelsabovetheindustryaverageinallkeyperformanceindicators?RedBullisintheTop10performingbrandsfor:?Thereisafairlyevensplitofmaleandfemale?Awareness?Popularity?UsagecustomerswholikeRedBull?RedBullboastsaproportionofLGBTQIA+consumersthatcloselyalignswiththeindustryaverage.?Loyalty?RedBulltendstoattractconsumersfromhigh-?Buzzincomebrackets?RedBullholdsaprominentindustryposition,ran