一个很好看的ppt模板--商用.ppt

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whatisabusinessmodel?

VALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPSCUSTOMERSEGMENTSACTIVITYCONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEabusinessmodeldescribesthevalueanorganizationofferstovariouscustomersandportraysthecapabilitiesandpartnersrequiredforcreating,marketing,anddeliveringthisvalueandrelationshipcapitalwiththegoalofgeneratingprofitableandsustainablerevenuestreamsDISTRIBUTIONCHANNELS[Osterwalder(2004)TheBusinessModelOntology]businessmodelframework

casestudy

youbecomethenewownerofasoccerclub…

describeYOURclub’sbusinessmodel

describinghowawealthmanagementbankacquiresitsclientswhatvaluepropositiondoyouoffer,towhichcustomersegments?

VALUEPROPOSITIONCUSTOMERSEGMENTSvalueproposition1valueproposition2…targetcustomer1targetcustomer2…CUSTOMEROFFERwhatvaluepropositiondoyouoffer,towhichcustomersegments?(model)

whatvaluepropositiondoyouoffer,towhichcustomersegments?(example)spectacularoffensivefootballfansCUSTOMEROFFERadvertisingspacehighvisibilityadvertisers……

howdoyoureachyourcustomers?

VALUEPROPOSITIONCOMMUNICATIONDISTRIBUTIONCHANNELSvalueproposition1valueproposition2…channel1channel2…OFFERhowdoyoureachyourcustomers?(model)CUSTOMERSEGMENTStargetcustomer1targetcustomer2…CUSTOMER

spectacularoffensivefootballstadiumboxofficeCUSTOMEROFFERhowdoyoureachyourcustomers?(example)clubownedTVchannelfansmobilephoneTVadvertisingspacehighvisibilitysalesforceadvertisers

howdoyoubuildrelationships?

VALUEPROPOSITIONCUSTOMERRELATIONSHIPvalueproposition1valueproposition2…mechanism1mechanism2…OFFERCUSTOMERSEGMENTStargetcustomer1targetcustomer2…CUSTOMERhowdoyoubuildrelationshipswithyourcustomers?(model)

spectacularoffensivefootballpersonalizedwebsite(ticketing)CUSTOMEROFFERteamblog(RSS)fans…howdoyoubuildrelationshipswithyourcustomers?(ex

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