意大利杂志alvolante用户市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

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意大利杂志alvolante用户市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

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CONSUMERSBRANDSMagazines:alVolantereadersinItalyConsumerInsightsAugust2023

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofalVolantereadersinItaly:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkalVolantereadersinItaly(’’brandusers’’)againstItalianmagazinereadersingeneral(’’categoryusers’’),andtheoverallItalianonliner,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingItaly)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofAugust2023Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof18%,alVolanteisoneofthetop5magazinesinItalyManagementsummary:brandusageandcompetitionTop10mostreadmagazinesinItalyFocusDonnaModernaNationalGeographicTVSorrisieCanzonialVolante31%25%19%18%18%18%CasaFacileCosediCasa16%16%16%15%VanityFairL’EspressoDivaeDonna4Notes:Whichofthefollowingprintedmagazinesorweeklynewspapershaveyoureadinthepast3months?;MultiPick;Base:n=320magazinereadersConsumerInsightsGlobalasofAugust2023S