苏宁电器物流配送现状及对策.docx

摘要

近年来，国内零售业在内外经济多变的形势下持续增长，市场交易规模不断提升，发展势头较好，有一定的市场地位。正因如此，在各个零售企业百花齐放的市场经济下，如何在零售企业中脱颖而出，成为该行业的领先者，得到顾客的青睐，成为了首要研究的问题。而这时零售业的物流配送得到了我们的关注，在现代经济社会中，物流配送重要性得到了人们的普遍认可，零售企业的运营机制对物流配送的存在做出了阐述，物流配送的好坏决定着零售企业能否在行业中脱颖而出。专业化设施设备的建立、社会化的配送中心是零售企业发挥规模效应的基础。因此，物流配送占据了零售业的核心地位，可以说是决定着企业经营的生死存亡。苏宁电器作为我国大型连锁电器零售企业，根据企业特性有着独特的物流配送模式，且物流作为苏宁零售发展的重资产，良好的物流体验更是其核心竞争力。本文章就苏宁电器为切入口，阐述苏宁电器现阶段的物流配送模式的现状，具体分析其物流配送中存在的问题,并提出相应的对策。

关键字：苏宁电器物流配送零售企业

Abstract

Inrecentyears,thedomesticretailindustryinthedomesticandforeigneconomicchangesinthesituationofcontinuousgrowth,thescaleofmarkettransactionscontinuetoimprove,themomentumofdevelopmentisbetter,hasacertainmarketposition.Becauseofthis,inthemarketeconomyofvariousretailenterprises,howtostandoutintheretailenterprises,becometheindustryleader,thecustomersfavor,hasbecometheprimaryresearchissue.Andthistimethelogisticsanddistributionofretailindustryhasourattention,inthemoderneconomyandsociety,theimportanceoflogisticsanddistributionhasbeenwidelyrecognizedbypeople,theoperationmechanismofretailenterprisesontheexistenceoflogisticsanddistributionhasbeenexplained,logisticsanddistributionofgoodorbaddeterminewhetherretailenterprisescanstandoutintheindustry.Theestablishmentofspecializedfacilitiesandequipmentandthesocializeddistributioncenterarethebasisforretailenterprisestoexertscaleeffect.Therefore,logisticsanddistributionoccupiesthecorepositionofretailing,canbesaidtodeterminethesurvivalofenterprises.SuningelectricalappliancesasChinaslargechainelectricalretailenterprises,accordingtothecharacteristicsofenterpriseshaveauniquelogisticsanddistributionmodel,andlogisticsasaheavyassetofSuningretaildevelopment,goodlogisticsexperienceisitscorecompetitiveness.ThisarticleonSuningelectricalappliancesastheentrance,thecurrentsituationofS