七星公园市场定位及分析实施报告.pdf

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目录

一、调查概要·······················································1

二、调查对象·······················································1

三、调查结果分析···················································1

1、游客性别及年龄分析··············································1

2、游客职业分析····················································2

3、游客收入分析····················································3

4、游客客源空间的分析··············································3

四、调查数据总结···················································4

1、园消费额度小··················································4

2、季节性强，停留时间短············································4

3、以跟团旅游为主，独立成团或散客化旅游趋势弱······················4

4、市民重游率高、外地游客重游率低··································5

5、院设施较为完善，分布合理······································5

6、门票定位较高、超出外地消费者预期································5

7、差异性明显的客源市场············································5

五、市场描述·······················································5

1、背景····························································5

2、市场时机························································6

六、市场细分·······················································7

1、地理因素························································7

2、心理因素························································7

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3、人口因素························································8

4、购置行为因素····················································8

七、市场分析与定位·················································9

〔一〕目标市场分析与定位··········································9

〔二〕市场差异性分析与定位·······································10

〔三〕消费者角度分析与定位·······································11

一、调查概要

通过对本地居民、在校大学生、外来游客进展问卷调查，了解到

七星公园在综合型旅游方面的市场需求。通过对市现有的各类型的公

园进展资料查询与分