品牌整合brand lecture讲座.pptxVIP

BrandMarketingLectureWeek4IntegrationandLeveraging

BrandintegrationIsastrategyaimedatunifyingdifferentmarketingmethodssuchasmassmarketing,one-to-onemarketinganddirectmarketing.Itaimstocomplementandreinforcethemarketimpactofeachmethodandtoemploythemarketdatageneratedbytheseeffortsinproductdevelopment,pricing,distributionandcustomerservice

Leveragingabrand–

whatisit?Itistheabilitytocontrolandgenerateprofitfromlowornocostmarketingmethods.Startat1.50–

So,howdoyoudesignaprogramusingthesemethods?BlendingThatis