销售人员使用生成式AI趋势报告 Trends in Generative Al for Sales.pptx

FOR

SALESFORCERESEARCH

ResearchMethodology

Salesforceconductedasurveyon

generativeAIinpartnershipwithYouGovfromMay18–25,2023.Itincludedmorethan4,135full-timeemployeesacross

sales,service,marketing,andcommerce.

Thedatainthisguidereflectsresponses

from1,036full-timesalesprofessionals,

representingcompaniesofavarietyof

sizesandsectorsintheUnitedStates,

UnitedKingdom,andAustralia.Thesurveytookplaceonline.ThefigureshavebeenweightedandarerepresentativeofallU.S.,U.K.,andAustralianfull-timeemployees

overtheageof18.

1,036salesprofessionalsfrom3countries

TRENDSINGENERATIVEAIFORSALES2

SALESFORCERESEARCHTRENDSINGENERATIVEAIFORSALES3

TableofContents

Foreword04

01|GenerativeAIisHelpingTeamsSellFasterandMore05

02|SalesTeamsFeelUnpreparedforGenerativeAI06

03|BuildingTrust:SellersWantOversightandSecureData07

04|BuildingSkills:SellersWantTrainingandOpportunities..........................................................08

MoreAIResourcesforSalesTeams09

TRENDSINGENERATIVEAIFORSALES4

You’veprobablyheardalotaboutgenerativeAIbynow.

You’veprobablyeventriedusingitforbasictaskslikewriting

emails,onlyt