当代市场调研 （原第12版）测试题及答案 ch13.docx

Chapter13:StatisticalTestingofDifferencesandRelationships

MultipleChoice

Supposeinoursampleresultswefindthatmalesaveragedrinkingfivesoftdrinksperweek,comparedwithsixsoftdrinksperweekforfemales.Intheabsenceofadditionalanalysis,whattypeofdifferencehasbeenillustrated?

a. statisticaldifference

b. manageriallyimportantdifference

c. adifferenceofdispersion

d. mathematicaldifference

e. noneofthese

Answer:d

Whatisthepurposeofstatisticalinferences?

a. tofullydescribethecharacteristicsofthepopulation

b. tomakegeneralizationsaboutpopulationcharacteristicsfromsampleresults

c. toestimatemean,median,mode,variance,andskewnessoflargesampledata

d. tostudycharacteristicsofbinomialorPoissonrandomvariables

e. allofthese

Answer:b

Inabeerconsumptionstudy,aresearchermakesanassumptionthatmaleswillconsumemorebeerperweekthanfemales;thiscanbestatedina:

a. researchobjective.

b. givenlevelofsignificance.

c. hypothesis.

d. theory.

e. rule.

Answer:c

Whatisthepurposeofhypothesistesting?

a. todrawconclusivedecisionsaboutsampleestimates

b. todeterminewhetherthereissupporttodrawconclusionsaboutsomecharacteristicsofthepopulationgiventheevidenceprovidedbythesampleresults

c. tosummarizeanddescribethesampledata

d. totestwhetherthesampleisscientificallydrawnfromatargetpopulation

e. toconductstatisticaltestsoncensusdata

Answer:b

Whichofthefollowingisnotastepinhypothesistesting?

a. evaluatingtherandomnessofthesample

b. statingnullandalternativehypotheses

c. choosingtheappropriatestatisticaltest

d. developingadecisionrulegiventhesignificancelevel

e. Allofthesearestepsinhypothesistesting.

Answer:a

Thehypothesisofthestatusquoistypicallyreferredtoasthe______________hypothesis.

a. typeIII

b. alternative

c. statistical

d. null

e. valid

Answer:d

Whendoyousaythediff