新编剑桥商务英语高级第三版 第11.2+11.3.pdfVIP

11.2Effectivewriting

Writing

LearningTip

Forwrittenbusinesscommunicationtobeeffectivetherearethreeimportantthingsto

remember:

.beorganised

.betothepoint

.beappropriate

Writtenbusinesscommunication

1ReadtheLearningTipthenlookatthesethreeshortextracts.Eachonesucceedsin

twooftheimportantwaystobeeffectivebutfailsintheother.Identifytheweakness

ofeachone.

A

DearMrSong

I’mwritingthisforProfessorOlsen,who’sawayonsabbaticalatthemoment.He’s

askedmetothankyouforyourofferofanhonorarydotorateatSeoulUniversity.He

saysthatheissorrybuthe’llhavetosaynothistimebecausehisdiaryissofullof

othercommitments.

Pleasedon’ttakethisthewrongway.It’snotareflectiononwhathethinksofyour

university.Itisjustthat

B

.THepurposeofthisreportistosetoutthefindingoffinancecommitteeinto

potentialoverseasinvestmentsandmakerecommendationsaccordingly.

.THeinvestmentswerecommendmoststronglyareintheminingindustryinthe

fast-growingeconomyofNamibia.Thereasonfoethisisthatthegovernmentof

Nambliahasrecognisedtheopportunitiesfordevelopmentandinvestedlargesumsin

thecountry’sinfrastructure.Thescopeofourresearchwasworldwide,althoughwe

tendedtolookmorecloselyatemergingcountriesandmarkets,sinceourbriefwasto

lookforindustrieswithahighandfastreturn.Theonlydyawbacksofthispotential

investmentareuncertaintiesinherentintheindustryitself

C

Inresponsetoarequestfromthemanagingdirectortofindwaysofimproving

communicationswithouttheorganization,wehavepreparedthefollowingproposal..

OurfirstmeetingwiththemanagingdirectorwasinJone.Duringthismeeting,we

wereaskedtoanalysethecurrentsituationg,inwhi