家居行业趋势报告.docx

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「嶊餩?梠?????瘝?稇涸???????ッ梡?鳅?涸?烁????灶鍒??嶊餩搋贊蜦》欽?崨???滸??嫦???????倝?錠?罌?涸?銳靃??

?椚???蒀靈涸嶊餩梠??嶊餩罏???遤?涸絁?崹錢掚?ㄤ嶊餩悶??ッ梡??????瀊錠?ㄤ湬乄?餗涸鵳?姿?????遤?涸蠒?岤??倝涸崞?ぐ????紹紹??鸑鵂侨??鲮???匬瘰?????-????-?絑蠒?

?絶??涸?絁?欰???兞欰????

??皾侨鸑鵂?遤?畮??晥畮?欽?畮涸?錠錭?罌???鍒區峯??捃??????馋???劅腊???遤???倝涸??峯錛ず傞???????梡?絁??絁?涸幷鷳?輑ざ??????瑲??梡烁?????

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1.????騟歏休?梡?佪

1.????騟歏休?梡?佪???

2.絁程絑蠒???畮???倝倝??

3.劥?欰崞僽??絁?休??崨倝??

28

31

33

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01线上经营助力家居行业增长

01

絁?庈麤???遤?涸????倗的? 05

絁???絈?饋麤?馰?纈ッ梡??? 07

022024年线上家居消费趋势

02

1.??椚????? 10

?歏嶊餩??椚? 11

?鄳??嶊餩僈儑 13

兰腊僽椚????涸輑ざ 15

2.?兞??歋??? 18

2.1崞??????? 19

2.2瑟??????? 19

??輑ざ霎宠??

3.1孧?輑ざ?? 23

3.2?诡繠錜?? 24

3.3?欽佐紵?? 25

03 家居行业抖音营销趋势

线上经营助力家居行业增长

絁?庈麤???遤?涸????倗的?

絁???絈?饋麤?馰?纈ッ梡???

第一章

第一章

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线上渠道对家居行业的影响力不断扩大

??嶊餩僽?妃??餴鳅?涸嶊餩?姼嶊餩罏鷥餝ワ劍??鷥餝??靭??鵳遤??涸?鍒ㄤ嫱鳅??絁?庈麤涸??ㄤ?助剪????嶊餩罏???刿???涸??蜦》鸀??

靈灇儑爙嶊餩罏刿?鸑鵂絁?庈麤蜦》??湱???瀊錠????歏休APP??蜦》????涸??呍?庈麤??僽瀊錠?????濼霋?刿「欽??滸?雮欽??鲽匠??涸孧???鸟?????鄳???佐紵??瘝??濼霋?〥??虛?????呋???鸟蜦》?銳???僽嶊餩罏鷥?瀊錠?涸?銳???錛???旘挽涸??腊?鴽鸟?烁?蜦》??????欽???鷥餝嶊餩儑????銳?

欽?????蜦》庈麤

11.8%5.8%6.0%6.6%11.9%19.1%27.9%29.3%11.1%11.1%

11.8%

5.8%

6.0%

6.6%

11.9%

19.1%

27.9%

29.3%

11.1%

11.1%

11.3%

14.6%

15.3%

16.6%

22.6%

48.3%

55.7%

絁?

錠?緸畀/錠?APP?晥???/?玐?/APP

社程?乾

??餴雴/倝?餴雴碫APP

爢??餝??

絁???碫?湬庈麤?晥???絾ざ碫休?

絁?

?鸑?デ歏錠?紺勇?瘝嚁?歏唑嵳?

???デ

侨研勻彂???皾侨2024??遤?嶊餩靈灇2024?3剢N=1790

鷥?瀊錠????鍒??碫湱???涸??

8.6%16.1%19.1%

8.6%

16.1%

19.1%

20.9%

21.5%

25.5%

26.4%

28.3%

34.3%

36.1%

36.3%

37.5%

47.4%

?虛涸?????呋??鸟蜦》?銳涸??

錠?/湬乄涸??錜溏刿鲽匠?蜦?涸??侨??

?忘駈荈???欰崞涸?宠????欰?刿剣?兞?

??嫱鳅溫???僽溫??欽??

?虛???僽?妅溏涸

姻腊?涸???倝??緸紤???倝???

?????????剣馰

??涸?デ?

侨研勻彂???皾侨2024??遤?嶊餩靈灇2024?3剢N=997

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絁?庈麤?欽???嶊餩?瘻涸?????鷶姿???靈灇侨研儑爙湱嫱??ワ劍欽?絁?崹錢??

????た絯餝??瘻涸???鵳?姿???嵥紨4%罜嶊餩罏?刿?鸑鵂絁???餝?????瀊錠?????絡歏休??涸嶊餩嫱??馄馊絁????湬庈麤??晥????

?务瀊錠??????嶊餩涸??????錫???絡歏休??涸鷥??ぢ??映?????皾侨侨研?儑爙?姺2024?2剢劣???????磋?侨????4%?嶊餩罏??湬乄???涸?馰???倗????????餖?湬乄?涸休?挿?妃侨ッ梡?絯?????絁?庈麤?搬?????晥?嶊餩罏?ぢ????涸?銳???

絁?崹錢涸????僽や???た絯餝??瘻

??劍

劥劍