阿联酋社交媒体行业市场前景及投资研究报告-可编辑培训课件.pptx

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阿联酋社交媒体行业市场前景及投资研究报告-可编辑培训课件.pptx

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DIGITALTRENDSSocialmediaintheUnitedArabEmirates

CHAPTER01Overview

MostpopularsocialnetworksworldwideasofOctober2023,rankedbynumberofmonthlyactiveusers(inmillions)Globalsocialnetworksrankedbynumberofusers2023NumberofactiveusersinmillionsFacebookYouTube3,0302,491WhatsApp*Instagram2,0002,000WeChatTikTok1,3271,218FacebookMessengerTelegram1,036800750743673666599571SnapchatDouyin**KuaishouX/TwitterSinaWeiboQQPinterest4653Description:MarketleaderFacebookwasthefirstsocialnetworktosurpassonebillionregisteredaccountsandcurrentlysitsatmorethanthreebillionmonthlyactiveusers.MetaPlatformsownsfourofthebiggestsocialmediaplatforms,allwithoveronebillionmonthlyactiveuserseach:Facebook(coreplatform),WhatsApp,FacebookMessenger,andInstagram.Inthesecondquarterof2023,Facebookreportedover3.8billionmonthlycoreFamilyproductusers.ReadmoreNote(s):Worldwide;October2023;socialnetworksandmessenger/chatapp/voipincluded;figuresforTikTokdoesnotincludeDouyin;*Platformshavenotpublishedupdateduserfiguresinthepast12months,figuresmaybeoutofdateandless[...]ReadmoreSource(s):DataReportal;Meltwater;WeAreSocial

GenderdistributionofsocialmediaaudiencesworldwideasofJanuary2023,byplatformGenderdistributionofsocialmediaaudiencesworldwide2023,byplatformShareofusersFemaleMale50%0%10%20%30%40%60%70%80%90%100%SnapchatInstagramTikTok51%48.2%48.2%51.8%48.2%51.8%FacebookLinkedIn*Twitter43.7%56.3%42.8%57.2%37%63%4Description:AsofJanuary2023,51percentofSnapchatsglobalaudiencewerewomen,givingthisplatformthehighestshareoffemaleaudiencesfromalloftheselectedsocialmediaplatforms.Image-basedInstagramfollowedwith48.2percentofusersidentifyingaswomen.Twitterwasbyfartheplatformwiththehighestshareofmaleusers,accountingfor63percentofitsworldwideaudiencebase.ReadmoreNote(s):Worldwide;January2023;