德国智能电视行业市场前景及投资研究报告-可编辑培训课件-天顺风能.pptx

DIGITALTRENDSSmartTVsinGermany

CHAPTER01Salesanddistributionfigures

RevenuefromTVsetsalestoprivateconsumersinGermanyfrom2005to2022(inbillioneuros)RevenuefromTVsetsalesinGermany2005-202276.256.015.985564.574.024.013.913.713.543.3720052006200720082009201020112012*20132014201520162017201820192020202120223Description:In2022,arevenueofroughly3.37billioneuroswasgeneratedfromTVsetsalestoprivateconsumersinGermany.Thiswasthelowestfiguresince2005.SalesofTVsetspeakedin2006at6.25billioneuros.ReadmoreNote(s):Germany;2005to2022;privatedemandSource(s):BVT;GfK;gfu

RevenueofTVsetsalestoprivateconsumersinGermanyfrom2005to2023,bytypeofdevice(inmillioneuros)RevenueofTVsetsalesinGermany2005-2023,bydevicetypeCRTTV*LCDTVPlasmaTVOther**7,0006,0005,0004,0003,0002,00012006200720082009201020112012201320142015201620172018201920202021202220234Description:In2023,revenuesfromLCDTVsalesinGermanyamountedtoroughlythreebillioneuros.Thiswasaslightdecreasefromtheyearbefore,butfigureshaveremainedfairlystableoverthelasttenyears.ReadmoreNote(s):Germany;2005to2023;privatedemandSource(s):GfK;gfu

Shareofinternet-enabledtelevisionsets(smartTVs)intotalTVsalesinGermanyfrom2010to2023ShareofsmartTVsintotalTVsalesinGermany2010-2023120%100%80%96%94%89%83%77%70%65%61%57%56%60%40%20%0%47%23%5%201020112012201320142015201620172018201920202021Q120235Description:TheshareofhouseholdswithasmartTVinGermanyhasseenrapidgrowthoverthepast13years.In2010,onlyfivepercentofhouseholdshadasmartTV,whilstby2023,thisfigurewas96percent.TheriseinpopularityofstreamingserviceshascontributedtopeoplewantingasmartTVintheirhomes.ReadmoreNote(s):Germany;2010toQ12023Source(s):DeutscheTV-Plattform;GfK;ZVEI

SalesvolumeofsmartTVsetsinGermanyfrom2011to2021(i