东南亚在线购物市场前景及投资研究报告-可编辑培训课件-拼多多，meta，淘宝.pptx

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东南亚在线购物市场前景及投资研究报告-可编辑培训课件-拼多多，meta，淘宝.pptx

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CONSUMERSBRANDSOnlineshoppingbehaviorinSoutheastAsia

CHAPTER01Overview

Valueofthee-commercemarketinSoutheastAsiafrom2019to2022andaforecastfor2025(inbillionU.S.dollars)E-commercemarketvalueSEA2019-2025250200211150131112100744350020192020202120222025*3Description:In2022,thee-commercemarketinSoutheastAsiaamountedtoapproximately131billionU.S.dollars.Thiswasforecastedtoincreasesignificantlyby2025,inwhichthee-commercemarketinSoutheastAsiawasexpectedtobeworth211billionU.S.dollars.ReadmoreNote(s):Asia;2022;*Forecast.ReadmoreSource(s):BainCompany;Google;TemasekHoldings

E-commercemarketvolumeinSoutheastAsiafrom2021to2022,withforecastsfrom2023to2030,bycountry(inbillionU.S.dollars)E-commercemarketvolumeSEA2021-2030,bycountry202120222023*2025*2030**18016014012010080160826260606058604840302424252120221516151616152011121313ndonesiaVietnamThailandPhilippinesMalaysiaSingapore4Description:By2030,theIndonesiane-commercemarketwaspredictedtogeneratearound160billionU.S.dollarsinonlineretailsales,increasingfrom58billionU.S.dollarsin2022.By2030,Indonesiawasforecastedtoaccountforover42percentoftheSoutheastAsiane-commercemarketlikelyduetoagrowingmiddleclassandtheincreasingaccesstotheinternet.OtheremergingmarketsincludeMalaysia,thePhilippines,ThailandandVietnam.ReadmoreNote(s):Asia;2021to2023;excludingonlinemedia,travel,transportandfoodsales;*Forecast.**Forecastrepresentsarange.ReadmoreSource(s):BainCompany;Google;TemasekHoldings

Valueoftheonlineride-hailingandfoodmarketinSoutheastAsiain2022,bycountry(inbillionU.S.dollars)Onlineride-hailingandfoodmarketvalueSEA2022,bycountryMarketvalueinbillionU.S.dollars0123456789IndonesiaSingaporeVietnam83.933ThailandMalaysia2.5Philippines1.95Description:In2022,Indonesiahadthebiggestonlineride-hailingan