星巴克英文介绍课件.pptxVIP

Starbuck

Doyoulikecoffee?

ThecompanytookthenameofthechiefmateinthebookMoby-Dick:Starbuck.星巴克”这个名字来自美国作家麦尔维尔的小说《白鲸》中一位处事极其冷静，极具性格魅力的大副。他的嗜好就是喝咖啡。

1History

ThefirstStarbucksopenedinSeattle,Washington,onMarch31,1971bythreepartners:EnglishHistoryFoundingteacherJerryBaldwin,Zevsiegl,andwriterhistoryteacherGordonBowkerwereinspiredtosellhigh-qualitycoffeebeansandequipmentbycoffeeroastingDevelopmententrepreneurAlfredPeet(阿尔弗雷德·皮特)afterhetaughtthemhisstyleofroastingbeans.

In1971,thereareonlysixstoresinSeattle,merelysellingcoffeebeans.In1987,theoriginalownerssoldtheStarbuckschaintoformermanagerHowardSchultz(霍华德·舒尔茨)whopromotethetransformationandupgradingofStarbucksaccordingtohisbusinessconceptandquicklybegantoexpand.Nowadays,6000storeswereopenedin30countries.Moreover,Developmentthisnumberisincreasingattherateof3storeseveryday.Itshigh-qualityproductandservice,concretemarketinglocationand

ThisisStarbuckschairmanHowardSchultzwhocreataEuropean-stylecoffee-housetoAmericanafterhetookoverthecompany.

2Enterpriseculture

1、提供完善的工作环境，并创造相互尊重和相互信任的工作氛围Providingthefabulousworkingenvironment,creatingtheworkingatmosphereofmutualrespectandconfidence.2、秉持多元化是我们企业经营的重要原则Retainingthediversity.3、采用最高标准进行采购烘焙，并提供最新鲜的咖啡Adaptingthehigheststandardforpurchaseandbaking,providingthefreshestcoffee.4、高度热忱满足顾客的需求Satisfyingtherequirementsofthecustomersaspossibleastheycan.5、积极贡献社区和环境Doingtheirutmosttosupportrefugeesanddevotetothecommunity.6、认识到盈利是我们未来成功的基础

3Enterpriseinnovation

EnterpriseinnovationInthissummer,StarbuckwillproducethevendingStarbuckswillsellmorefoodthroughthenewmenu,thecompany‘sdigitalbusinessisalsopromising,somenewfeaturesandservicesareverypopular,suchastheuseofpaymentthroughmobilephones.machineinofficeStarbuckswillrecieveitscoffeeorderthroughmobileapplications

4DevelopmentinChina

DevelopmentinChinaI