1688平台运动服饰销售策略分析.docx

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1688平台运动服饰销售策略分析

摘要

本论文以“1688平台运动服饰销售策略分析”为题，深入剖析了1688平台运动服饰市场的销售策略现状及其存在的问题，并提出了相应的建议。论文概述了运动服饰市场的整体状况及1688平台在该领域的市场地位和发展过程，通过PEST分析和SWOT分析，对1688平台运动服饰的外部环境和内部条件进行了全面评估。在产品、价格、渠道和促销等营销策略组合方面，论文进行了详细的分析，揭示了其优势和不足。

研究发现，1688平台运动服饰在销售策略上存在品牌市场定位不明确、品牌建设与推广力度不足、营销策略缺乏创新以及售后服务体系不完善等问题。针对这些问题，论文提出了细分市场定位、加大品牌建设和推广力度、积极探索新的营销策略和手段以及完善售后服务体系等建议。这些建议旨在帮助1688平台运动服饰提升市场竞争力，实现可持续发展。

关键词：1688平台运动服饰；销售策略分析；售后服务体系

Abstract

Inthispaper,withthetitleofanalysisof1688platformsportswearsalesstrategy,itdeeplyanalyzesthecurrentsituationofsalesstrategyof1688platformsportswearmarket,andputsforwardcorrespondingsuggestions.Thispapersummarizestheoverallsituationofthesportswearmarketandthemarketpositionanddevelopmentprocessofthe1688platforminthisfield.ThroughPESTanalysisandSWOTanalysis,theexternalenvironmentandinternalconditionsofthe1688platformsportsweararecomprehensivelyevaluated.Inthemarketingstrategycombinationofproducts,price,channelsandpromotion,thepapermakesadetailedanalysisandrevealsitsadvantagesanddisadvantages.

Itisfoundthattherearesomeproblemsinthesalesstrategyof1688platformsportswear,suchasunclearbrandmarketpositioning,insufficientbrandconstructionandpromotionefforts,lackofinnovationinmarketingstrategyandimperfectafter-salesservicesystem.Inviewoftheseproblems,thepaperputsforwardsuggestionsonmarketsegmentationpositioning,strengtheningbrandconstructionandpromotion,activelyexploringnewmarketingstrategiesandmeans,andimprovingtheafter-salesservicesystem.Thesesuggestionsaredesignedtohelpthe1688platformsportswearenhanceitsmarketcompetitivenessandachievesustainabledevelopment.

Keywords:1688platformsportswear;salesstrategyanalysis;after-salesservicesystem

目录

TOC\o1-3\h\u5810摘要 1

14366Abstract 2

128691绪论 5

46041.1研究背景与意义 5

30721.1.1研究背景 5

18991.1.2研究意义