美国播客行业市场前景及投资研究报告-可编辑培训课件.pptx

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美国播客行业市场前景及投资研究报告-可编辑培训课件.pptx

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DIGITALTRENDSPodcastingintheU.S.

CHAPTER01Publishersandhosts

RevenuegeneratedbyiHeartMedia,Inc.from2015to2023(inbillionU.S.dollars)iHeartMediarevenue2015-20234.53.914.03.753.683.613.573.593.563.443.53.02.52.01.51.00.50.02.952015201620172018201920202021202220233Description:MassmediacompanyiHeartMediagenerated2.95billionU.S.dollarsinrevenuein2020,downfrom3.68billioninthepreviousyear.Thisnumberrecoveredtoapre-pandemiclevelof3.56billionU.S.dollarsin2021,furtherincreasingto3.75billionU.S.dollarsin2023.Overall,thecompanysrevenuepresentedagrowthbetween2017and2019,whichwaslargelyduetoincreasesindigitalandpodcasting.ReadmoreNote(s):Worldwide;2015to2023Source(s):iHeartMedia

RevenueofNationalPublicRadio(NPR)intheUnitedStatesfrom2015to2023(inmillionU.S.dollars)NPRrevenueintheU.S.2015-2023350300318.68309.69309.09283.38275.4225020015010050235.02232.8213.1195.902015201620172018201920202021202220234Description:In2023,NPRgeneratedoperatingrevenuesof318.68millionU.S.dollars.Thismarksaslightincreasefromthefiguresreportedinthepreviousyear.NationalPublicRadiobattlesiHeartRadioeachmonthforthetopspotastheleadingpodcastpublisherintheUnitedStatesbasedonuniquemonthlyaudience,andinMay2020had23.9millionlisteners.ReadmoreNote(s):UnitedStates;2015to2023;revenueconsistsofoperatingrevenueforforNPR,Inc.’sunrestrictedregularoperationsSource(s):NPR

InvestmentofNationalPublicRadio(NPR)inPodcastMediaLLCin2018and2022(inthousandU.S.dollars)NPRinvestmentinpodcastingintheU.S.2018-20222,5002,010.822,0001,5001,198.691,000483.33500000201820192020202120225Description:In2020,NationalPublicRadioinvested1.20millionU.S.dollarsinPodcastMediaLLC,downfrom2.01inthepreviousyear.In2021and2022,NPRdidntinvestanythinginPodcastMedia.PodcastMediaoperatesapodcastplatformforAndro