美国电视收视率分析报告-可编辑培训课件.pptx

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美国电视收视率分析报告-可编辑培训课件.pptx

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CONSUMERSBRANDSConnectedTVviewershipintheUnitedStates

CHAPTER01Overview

NumberofconnectedTVhouseholdsintheUnitedStatesfrom2019to2027(inmillions)NumberofconnectedTVhouseholdsintheU.S.2019-20271401211191171201151131111071039610080604020020192020202120222023*2024*2025*2026*2027*3Description:In2022,111millionhouseholdsintheUnitedStatesusedconnectedTVsatleastoncepermonth.TheforecastsuggeststhatCTVconsumptionwillfurtherincreaseintheyearstocome,with121millionU.S.householdshavingCTVs,suchassmartTVs,streamingdevices,orgamingconsoles,by2027.ReadmoreNote(s):UnitedStates;2019to2022;forecastfrom2023;*Forecast.ReadmoreSource(s):Activate;eMarketer;LeichtmanResearchGroup;USCensusBureau

Internet-connectedTVpenetrationrateintheUnitedStatesfrom2014to2023ConnectedTVpenetrationrateintheU.S.2014-2023100%90%80%88%87%82%80%74%74%69%70%60%50%40%30%20%10%0%65%57%50%20142015201620172018201920202021202220234Description:TheconnectedTVpenetrationrateintheUnitedStatesrosetoanalltimehighin2023,with88percentofAmericanhouseholdsowningatleastoneinternet-connectedTVdevice.Since2014,therehasbeenconsistentgrowth,exceptfortheyear2019.However2020indicatesthegrowthreturning,withanincreaseofsixpercentagepointsfrom2019to2020.ReadmoreNote(s):UnitedStates;2014to2023;1770respondents;18yearsandolder;householdswithaTVsetSource(s):DigitalTVNews;LeichtmanResearchGroup

DailyTVviewingtimeintheUnitedStatesfrom4thquarter2019to4thquarter2022,byplatform(inminutes)TVviewingtimeintheU.S.2019-2022,byplatformBroadcast136CableTVconnecteddevices160140120100801421141061041038986848467586040200Q42019Q42020Q42021Q420225Description:Inthefourthquarterof2022,themostpopularplatformtoconsumetelevisioncontentintheU.S.wastheCTV,withaviewingtimeof106minutesperdayonaverage.Whilecab