美国各阶层对社会媒体的态度分析报告-可编辑培训课件.pptx

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美国各阶层对社会媒体的态度分析报告-可编辑培训课件.pptx

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INDUSTRIESMARKETSSocialmediaattitudesbygenerationintheUnitedStates

CHAPTER01Overview

NumberofinternetandsocialmediausersintheUnitedStatesasofJanuary2023(inmillions)UnitedStates:digitalpopulationJanuary2023350300250200150100500InternetusersSocialmediausers4Description:AsofJanuary2023,therewereapproximately311millioninternetusersintheUnitedStates.Meanwhile,around246millionweresocialmediausers.Asofthethirdquarterof2022,over90percentofU.S.internetusersaccessedtheinternetviaanymobilephone.ReadmoreNote(s):UnitedStates;January2023Source(s):DataReportal;GWI;Meltwater;WeAreSocial

NumberofsocialmediausersintheUnitedStatesfrom2019to2028(inmillions)SocialmediausersintheUnitedStates2019-2028350331.09327.22323.07318.58313.68308.27302.25295.48288.0330025020015010050278.35020192020202120222023*2024*2025*2026*2027*2028*5Description:ThenumberofsocialmediausersintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal22.8millionusers(+7.4percent).Aftertheninthconsecutiveincreasingyear,thesocialmediauserbaseisestimatedtoreach331.09millionusersandthereforeanewpeakin2028.Notably,thenumberofsocialmediausersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):UnitedStates;2019to2028;internetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth;*ForecastReadmoreSource(s):

SocialnetworkuserpenetrationintheUnitedStatesfrom2019to2028UnitedStates:socialnetworkpenetration2019-2028120%100%80%60%40%20%0%95.09%95.71%94.4%93.59%92.65%91.56%90.28%88.75%87.02%84.59%20192020202120222023202420252026202720286Description:ThesocialmediapenetrationrateintheUnitedStateswasforecasttocontinuouslyincreasebetween2024and2028byintotal4.2(+4.59percent).Aftertheninthconsecutiveincreasingyear,thepenetrationrateisestimatedtoreach95.71a