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- 2024-07-15 发布于河南
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Abstract
ThispapertakesTikTokplatformasanexampletostudythemarketingstrategyofagriculturalproductsinthenewmediaera.WiththerapiddevelopmentoftheInternetandmobileInternettechnology,newmediahasbecomeoneoftheimportantchannelsofagriculturalproductsmarketing.However,inthenewmediaera,agriculturalproductsmarketingisfacingnewchallengesandopportunities.Therefore,thispaperaimstoexplorehowtouseTikTokplatformforagriculturalproductsmarketing,improvethemarketingeffect.Intheresearchbackground,thispaperfirst
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