泰国数字市场前景及投资研究报告-可编辑培训课件，赵一鸣.pptx

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泰国数字市场前景及投资研究报告-可编辑培训课件，赵一鸣.pptx

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DIGITALTRENDSThedigitalmarketinThailand

CHAPTER01Overview

MarketvalueofdigitalindustryinThailandfrom2019to2022(intrillionThaibaht)MarketvalueofdigitalindustryThailand2019-20223.02.52.01.52.612.321.321.00.50.020192020202120223Description:In2022,themarketvalueofthedigitalindustryinThailandamountedtoapproximately2.61trillionThaibaht,whichwasanincreasecomparedtothepreviousyear.Thedigitalsubsectorsunderthesefiguresincludesoftwareproducts,hardwareandsmartdevices,digitalservices,digitalcontent,andtelecommunication.ReadmoreNote(s):Thailand;2019to2022Source(s):DEPA

GrowthrateofdigitalindustryinThailandfrom2020to2022GrowthrateofdigitalmarketThailand2020-202216%14.33%14%14%12%10%8%6%4%2%0%5.28%2020202120224Description:In2022,thedigitalmarketvalueinThailandgrewbyapproximately14percentfromthepreviousyear.Figuresforthedigitalindustryinthecountryincludethegrowthofsoftwareproductssector,hardwareproductssector,digitalservicessector,digitalcontentsector,andtelecommunicationsector.ReadmoreNote(s):Thailand;2020to2022Source(s):DEPA

MarketvalueforecastofdigitalindustryinThailandfor2025,bytype(inbillionThaibaht)ForecastofdigitalmarketvalueThailand2025,bytypeMarketvalueinbillionThaibaht15002,0002,500Hardwareandsmartdevices2,065.38Digitalservices454.63SoftwareandsoftwareservicesDigitalcontent265.4744.985Description:ThemarketvalueforhardwareandsmartdevicesinThailandisforecasttoreacharound2trillionThaibahtin2025.Thiswasfollowedbydigitalservices.ReadmoreNote(s):Thailand;2022Source(s):DEPA

ForecastofthedigitalsentimentindexinThailandinthenextthreemonthsfromthe3rdquarterof2023,bysegmentForecastofthedigitalsentimentindexThailandQ32023,bysegmentIndexpoints010203040506070SoftwareHardwareandsmartdeviceTelecommunicationDigitalservice59.953.351.951.6D

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